In accordance with the policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), the contact information a domain name is registered with must be valid and up to date at all times. Plus, this information is publicly visible on WHOIS lookup web sites and while this may not be a problem for organizations, it may not be very acceptable for individuals, since everyone can view their names and their personal postal and email addresses, particularly in an age when identity fraud isn’t that unusual. That is why domain name registrars have come up with a service that conceals the details of their clients without editing them. The service is referred to as Whois Privacy Protection. If it is enabled, people will view the details of the registrar company, not the domain owner’s, if they make a WHOIS enquiry. The Whois Privacy Protection service is supported by all generic TLD extensions, but it’s still impossible to conceal your private info with certain country-code extensions.